Upside launches app in Spanish, making cash back easier to earn for millions of Hispanic families
New launch comes during Hispanic Heritage Month and follows $1 billion milestone in cash back earned
September 17, 2025 – WASHINGTON, D.C. — Upside, the cash back app that helps people get more from money they spend on life’s essentials, is now available in Spanish. For the first time, Spanish-speaking consumers and bilingual families can enjoy the same effortless cash back experience in their preferred language — from fuel stops to grocery runs to dining out.
The launch coincides with Hispanic Heritage Month (Sept. 15 – Oct. 15) and comes shortly after Upside reached a major milestone: more than $1 billion in cash back earned by its users since 2016.
“We built Upside to make everyday life more affordable for everyone,” said Alex Kinnier, co-founder and CEO of Upside. “By offering the app fully in Spanish, we’re making sure more families can access these benefits – and helping our retailer partners earn more profit in the process.”
Upside makes it simple to earn: no coupons, codes, or point conversions required. Frequent users earn an average of $270 cash back each year, and offers can deliver up to $10 in cash back every time you shop for groceries or dine out. Cash back is yours to use — you can transfer it directly to your bank account or choose from a variety of gift cards.
With a 4.7+ rating on the App Store and Google Play, Upside has become a trusted neighbor to millions of Americans looking for more value in their daily lives. Now, with the Spanish-language app, that same trust and ease of use extends to millions more.
Start earning cash back in Spanish today — download or open the Upside app to see it in your preferred language.
ABOUT UPSIDE
Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.
MEDIA CONTACT:
Jane Coloccia
JC Communications, LLC
917-930-0062
Jane@JCCommunicationsllc.com