Upside and Giant Food Partner to Bring More Value to Mid-Atlantic Shoppers
Upside, a cash back app that’s returned more than $1 billion to users, is now live in 163 Giant Food stores across the Mid-Atlantic
WASHINGTON, D.C., February 2, 2026 — Giant Food and Upside have partnered to bring personalized cash back offers to grocery shoppers across the Mid-Atlantic. The Upside cash back app is now live in all 163 Giant Food stores across Delaware, Maryland, Virginia, and Washington, D.C. — giving more people a simple, convenient way to get more from their everyday grocery trips.
This partnership builds on Giant Food’s broader efforts to offer greater value and more flexible ways for customers to shop, whether they’re longtime shoppers or new to the brand.
“Giant Food has always been committed to meeting customers where they are,” said Ryan Draude, Director Omnichannel Loyalty and Shopper Marketing at Giant Food. “Partnering with Upside builds on that promise — expanding the ways people can discover and shop with our brand across the Mid-Atlantic.”
Shoppers claim personalized offers through the Upside app and shop as usual. Then they check their earnings in the app and cash out however they want — to their bank account or a gift card.
“Shoppers are looking for straightforward ways to stretch their budgets,” said Nick Worswick, President of Retailer Go to Market at Upside. “By partnering with Giant Food, we’re turning everyday grocery trips into real, meaningful value for communities across the Mid-Atlantic.”
Last year Upside surpassed $1 billion in total cash back earned by users nationwide. The platform connects people to over 100,000 gas stations, grocery stores, restaurants, and convenience retailers across the country. With a 4.7+ rating on the App Store and Google Play — and now available in both English and Spanish — Upside makes it simple for more people to get more from their everyday purchases. Download the app today.
ABOUT UPSIDE
Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com.
ABOUT GIANT FOOD
Since opening its first location in Washington, D.C., in 1936, Giant has been an integral part of the communities and customers it serves. Giant is committed to being a Better Neighbor and has designated four main giving pillars that address local Food Insecurity, Military Support, Pediatric Cancer Research, and Social Equality. Giant is headquartered in Landover, Md., and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000 associates. Included within the 163 stores are 153 full-service pharmacies and 28 Starbucks locations. Giant fits all the way today's busy customers want to shop - in-store or online. With 161 Giant Pickup locations and delivery options available in all its markets, customers have even more convenient options to get the best products and prices whenever and however they choose. For more information on Giant Food, visit giantfood.com.
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Jane Coloccia
JC Communications, LLC
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