One local retailer is making it easier for DMV households to save on groceries
Many DMV households are finding it difficult to make ends meet when it comes to buying necessities like everyday groceries. And when you have special occasions like the Super Bowl and Valentine’s Day, tight budgets go out the window as households may want to splurge on specialty foods, flowers, beverages, and chips and snacks (snack food has been going up in price for years).
Now one retailer in the DMV area has been taking extra measures to help shoppers stretch their dollars:
163 Giant Food stores across D.C., Maryland, and Virginia have partnered with Upside, the nation’s largest food and fuel app, to offer shoppers personalized cash back on everyday groceries. No coupons are needed, they can simply shop as usual.
In fact, since launching late last year, shoppers across the DMV have already earned $1M in cash back through Upside.
Upside has a research economist available to you who can share local insights for a quick segment or short piece as it relates to:
- Easy, low-lift ways to get more value when celebrating at home.
- What DMV shoppers are actually putting in their carts for the Super Bowl.
- How people plan and spend differently around big moments like game day or Valentine’s Day.
Depending upon timing I may also be able to put you in touch with some actual consumers using Upside at Giant Food to share their insights and how it has made a difference for them.
Thanks for your time.
Best,
Jane Coloccia
JC Communications, LLC
917-930-0062
Jane@JCCommunicationsllc.com