Coen Markets Expands Partnership With Upside And Earns 75% ROI
Following a successful pilot, Coen Markets rolled out Upside’s performance-based platform across eligible company-owned and dealer sites.
WASHINGTON, D.C., February 24, 2026 – Coen Markets, a BP- and Amoco-branded fuel and convenience retailer headquartered in Pittsburgh, has expanded its partnership with Upside to eligible company-owned and dealer locations. The company will now bring Upside’s technology to nearly 50 sites across western Pennsylvania, Ohio, and West Virginia.
After beginning the relationship with a pilot program, Coen saw immediate success and expanded the scope to list all its eligible company-operated stations on Upside. In the months since, the Coen team has rolled out the program to its dealer locations. The expansion highlights how regional fuel marketers are using data-driven, ROI-backed technology to strengthen competitiveness and capture share in their local markets.
“In our first year on Upside, we earned $2.4 million in verified incremental sales, and 85% of those customers were new or infrequent visitors,” said Miko Angeles, Vice President, Fuel & Mobility at Coen Markets. “Upside’s transparent data and validated methodology gave us the confidence to expand the program across our network.”
Upside connects fuel and convenience store retailers with millions of nearby consumers through personalized cash back offers that influence where and when they fill up. Customers claim an offer in the free Upside app, complete their purchase as usual, and automatically earn cash back. These offers drive new and incremental orders that are proven to be profitable — all without requiring operational changes.
“This partnership shows the power of the Upside marketplace,” said Sam Berkovitz, VP of Enterprise Fuel at Upside. “By giving Coen the opportunity to connect with millions of nearby consumers through personalized offers — and only charging for verified incremental sales — we’re helping regional fuel marketers grow share in an increasingly competitive environment.”
Upside is a digital platform that reaches more than 35 million consumers and connects them to over 100,000 gas stations, grocery stores, restaurants, and convenience retailers nationwide. To date, Upside has delivered over $2.5 billion in incremental profit to retailers and more than $1 billion in cash back to consumers.
With only 30% of stations in a given area eligible to participate in the program, the time to join is now. To learn more about how you can partner with Upside, visit www.upside.com/business/fuel-and-convenience.
ABOUT UPSIDE
Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com.
ABOUT COEN MARKETS
Coen Markets, Inc., established in 1923, is one of the oldest and largest convenience chains in the Pittsburgh region. Today, we are the Pittsburgh area’s only local convenience store chain and have nearly 80 company-owned and dealer locations in the tri-state area. Our mission is to impress and satisfy our guests with every visit and make their lives simpler. We strive to provide the highest level of service, the best food we can make in kitchens, and the most comfortable retail environment for our guests to make Coen their preferred place to shop.
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